Route 66 Artist

Rosie the Riveter, I Can Do It

Historic Route 66 an Iconic Symbol

“Rosie the Riveter” and “Route 66”, American Icons

“Rosie the Riveter” is the name of a fictional character  who came to symbolize the millions of real women who  filled America’s factories, munitions plants, and shipyards during World War II.  In later years, Rosie also became an iconic American image in the fight to broaden women’s civil rights.

After the Japanese bombing of Pearl Harbor in December 1941 and the full involvement of the U.S. in World War II, the male work force was depleted to fill the ranks of the U.S. military. The U.S. government, with the help of advertising agencies. mounted extensive campaigns to encourage women to join the work force.  In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company’s War Production Coordinating Committee to create a series of posters for the war effort.  One of these posters became the famous “We Can Do It!” image  — an image that in later years would also become “Rosie the Riveter,” though not intended at its creation.

During World War II , more migration west occurred because of war-related industries in California. Route 66, already popular and fully paved, became one of the main routes and also served for moving military equipment. Fort Leonard Wood, in Missouri was located near the highway, which was locally upgraded quickly to a divided highway to help with military traffic.